How To Market Your Painting Business for Under $100

As a painting company business owner, you know that word of mouth is typically the best way to grow your business. While that certainly is true, relying on word of mouth and referrals alone can be unpredictable and inconsistent.

So what's the solution? Marketing? That's too expensive!

Well we are here to show you that it doesn't have to be. Here will will provide several suggestions that you can start to implement in your business all for under $100.

Leveraging Social Media To Grow Organically

This one may seem obvious, but we still see a lot of painting businesses that either don't use social media or don't post engaging content that converts people into paying customers.

Where should you start? Think about your target audience. Where do they "hangout" online?

For most painting businesses, their customers fall into two camps, Residential or Commercial.

Each customer segment spends their time online at different places.

Residential customers tend to spend more time on Facebook while Commercial customers tend to be found more often on LinkedIn. Therefore, you should create posts on these platforms based on who you are trying to get in front of.

What Should You Post On Your Social Media Accounts?

Let's start off by looking at what you shouldn't post - generic stock images with a list of the services you offer. Think about these posts. If you were a homeowner would these kinds of posts convey trust? No! So you should avoid them at all costs.

The top types of social media posts are before and after photos of recent projects, time-lapse videos of your work, and customer testimonials.

Posting 3-5 times a week can give your business a significant boost of leads over time. You don't have to be a designer and this doesn't need to take you hours to complete. Check out Canva for very simple designs for free. Also, save loads of time by using a social media post calendar. These let you schedule posts in advance so that you don't have to think about posting on a regular basis. Check out tools like Later.com.

Create and Optimize Your Google Business Profile.

Creating a business profile on Google is one of the easiest things a business owner can do that can result in a significant impact on their business. The best part? It's completely free!

If you don't already have a Google Business Profile simply head over to https://www.google.com/business/ and use your google account to sign in.

How to Optimize Your Profile

Now that you have a GBP created, you need to optimize it so that potential customers can find you with ease.

Start with your NAP (business name, address, phone number). Be sure to include details that are consistent across your website, social media profiles, and listing sites like Yelp and YellowPages.

Next, you should choose a business category. Be sure to choose a category that best describes your business. This helps Google understand what your business does and improves your chances of showing up in front of relevant customers.

One of the best things you can do to improve your profile's ranking on Google is to ask your customers to leave positive reviews on the services you provided. Not only does this look great to potential customers, but it signals to Google that your business should rank higher than businesses without any reviews.

Now it's time to take action! Choose a few of these strategies and start implementing them today. Remember to track your results and adjust your approach as needed to maximize your marketing efforts.

Looking for marketing help for your painting business? Get in touch with Talmark Digital today! Schedule a free consultation or reach out to [email protected] for more details.